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Pro-Troll 11" ProFlash ProChip Lighted Flashers have a water activated light and finned design that is designed to attract fish. The light turns on and flashes red, white and green on both sides of the flasher when it comes in contact with water, then turns off once dry. The light and the sealed battery will last apx 80 hours and are easily replaceable. The ProChip-sytle flasher body features a kicker fin to provide an erratic roll, even during slow speed trolling.